Museum Night Amsterdam wristbands

Museumnacht Amsterdam has been hosting the annual Museum Night event since 2000. In the first weekend of November, more than 60 museums in Amsterdam open their doors. The latest edition attracted approximately 30,000 visitors and was quickly sold out.

Each and every one of those 30,000 visitors is wearing a wristband as proof of entrance. After the Museum Night, you can reuse it for one free visit to a museum. With these statistics in mind, I was quite thrilled to select the colours for the 2023 wristbands: forest green and soft pink.

The following year, I explored colour trends in depth and developed a winning proposal tailored to the younger audience with ‘Brat’ green and Gen Z purple.